![]() ![]() One of the most common forms of customization is DLC or PVD coating, which gives an all-black look to the metal for a stronger appearance. Engraved messages can be written on the caseback, and top watch brands may even be able to customize a movement part with a special color or wheel. There are many components on a watch that can be customized depending on the specific timepiece gemstones can be added to the case, lugs, or dial. ![]() Also referred to in the industry as ‘iced-out,’ or ‘blinged-out,’ a custom timepiece has some replica parts, and the bracelet, case or the diamonds set on the watch are not original.Ĭustom set watches are produced frequently, but brands don’t often announce a customized watch out of respect for their client’s original design. Premium watch brands also rely on ensuring supply never meets demand because it adds to the idea that a person is making a luxury purchase.įactory Set Rolex Sky-Dweller REF #326959Ĭustom watches, also referred to as aftermarket watches, are watches that have diamonds added by non-brand authorized third parties on a preexisting timepiece. The client base for factory set watches is ordinarily small, and because of this, they are created with flawless dials, bracelets, and bezels set with precious stones. The consideration for the expense is because of the hardworking hours that goes into crafting every timepiece. Artisans train for almost a decade to produce luxury timepieces by hand. Unlike the fast-paced environment of New York City, the watch industry is quite the opposite. It’s because of the amount of time and attention to detail that these luxury timepieces are high priced and harder to obtain. The alignment, orientation, position, strength, and proportion of the gems are precise. All of the inserts were always meant to be a part of the original design. While custom watches and factory watches are both designed with real diamonds and precious gemstones of similar size, quality, and quantity, there are many distinct characteristics between the two types of watches.Ī factory set timepiece means that the stones were applied directly by the technicians of the watch brand’s manufacturer without any third-party involvement. ![]()
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