9/3/2023 0 Comments Supreme box logo hoodie tagrHe lent the designer a book on the conceptual artist, Barbara Kruger. When Jebbia’s friend came back with the design, he liked it but felt that it was lacking something. Three were designed one with a 1970s skater, one with Travis Bickle from Martin Scorcese’s Taxi Driver and one with the shop’s logo. However, to coincide with the launch, Jebbia wanted to launch some of Supreme’s own T-shirts. Whilst the store was already stocking brands like Spitfire, Shorty’s and Zoo York. PinterestĪfter saving $10,000, Jebbia would finally open Supreme’s doors in 1994. So I just thought, ‘OK, let’s do a skate shop'”. In an interview with GQ, Jebbia explained that “I really liked what was coming out of skate culture at the time. After Stussy left his eponymous label, Jebbia decided it was time to launch Supreme. Having become close friends with Shawn Stussy and worked at hit retail stores like Union and Parachute, Jebbia has experience. James Jebbia’s passion to open a store that perfectly encapsulated the essence of skateboarding happened in 1994. Whilst Supreme’s box logo T-shirts may sell for upwards of €500+ nowadays in 1994 this wasn’t the case. As Supreme has grown, so has the hype and desire surrounding the design. The classic rectangle logo is now a status symbol. Supreme’s box logo design is one of the most instantly recognisable in the world. However, there are a few items that will always bring together the various factions of Supreme fans: one of which is the box logo. In that time, the demographic of Supreme has changed. Over the past 26 years, Supreme has grown from a cult brand into something worn by celebrities. The independent skate store, located on Lafayette Street, was just getting started. When Supreme opened it’s doors back in Spring of 1994, streetwear was in its infancy.
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